In this lesson task we had develop a name and create a logo for a dog food product.
The name I came up with for the product was Dingorido Dog Food. I thought this could be a product specially made for bringing on hiking trips.
Before starting the sketching process, I created a mood board:
EXPLORATION
My first sketches consisted of elements (mainly cliches) that could be used for the logo’s icon. These would have to give some kind of associations to dogs and dog food. I also wanted the logo to have some connection outdoor activities/hiking/camping/nature as well, and I continued therefore drawing elements that could be associated with this.
FOCUS
I highlighted the three ideas from the exploration thumbnails that I thought worked best. These were one icon representing a mountain and one representing a tent (both creating connection to the outdoor aspect of the product), as well as a bone to create an easily recognizeable connection to dog food (since bones are a well known cliché).
CONSTRUCTION
Next, I redrew one of my concepts. I chose the one representing a tent.
TESTING
After asking others which of the thumbnail sketches they liked the most, it ended up being the one I redrew under “Construction”.
REFINEMENT
At last, I re-created the logo using Adobe Illustrator.
